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Posted 01/05/2017

Top 5 Law Firm Marketing Techniques in 2017

Top 5 Law Firm Marketing Techniques in 2017


Being in the law business is not just about sitting on a chair and expecting people will come to you for legal assistance by themselves. Like all other businesses, law firms to need a thorough marketing plan to reach the right audience in the right time. And for that the law firm owner has to do a lot of work like reaching out to an expert law firm marketing agency to get their law firm out on the main scene or being active with their own legal marketing to amplify their legal content online so it is seen. Why do you need the help of a reliable and highly expert law firm marketing agency? Well, simply because they employ the top marketing techniques that are exclusive to law firms in order to get your business out to the concerned public, however, there are few marketing companies that are worth their salt and promises often don’t deliver. It’s not a black art and no matter what you would be led to believe, you can be just as successful at marketing your law firm without high ticket costs of lawyer seo companies. So, the marketing tactics we are narrating in this article are provided by Help Lawyer! to help you achieve a greater amplification of your legal content. Let’s begin to explore 5 best law firm marketing tactics in 2017.


Content Is The Judge -:


Believe it or not, content marketing is a vital difference maker in 2017, and will probably continue and grow in the foreseeable future. High-quality relevant content is the thing that will get you your desired traffic from various online portals, but your legal content has to be found within these verticals. It is therefore fundementally important that you create legal content on many platforms and don’t just stick to boring articles no one will read or find. So, when we say content what idea do you get? Text-based articles only? If that is your perception about content in 2017, you need to seriously update your knowledge about online marketing. Content has become diverse and includes a lot of variety within the legal field, and of course it has it’s own legal ramifications, so who better to understand it than an Attorney. Legal Content diversity can be videos, infographics, white papers, eBooks, slideshows, and lots of other custom made content to help you amplify your online reach to your target market. 

For a law site, solo lawyer or small law firm, limiting the content marketing strategy to videos, infographics, white papers and general content should be enough in the initial stages. If you don’t have the time we at “Help Lawyer!” are capable legal marketing platform that can help with your content marketing strategy. However, with a little bit of effort and guidance, you can get remarkable results on your own merits.


Up-to-date Law Website Dynamics -:


While all types of websites today should need to have updated parameters, a lawyer site will lose all its charm if anything from its template to inner dynamics is outdated or unsuitable. As a law firm owner, you need to have the most relevant, responsive and updated template for your law site along with all other website essentials. Your law firm site can only become presentable and accommodating when it has all of these things properly in place. To get it done, you need to hire the services of a law firm web designer and developer. You can find plenty online who can give you services according to your specific needs. There are other design services that cater to the legal market. It is imperative that you look at what benefits you will receive from them and how they can capture your brand aesthetically.


Getting Your Site Published In Legal Directories/News


Guest posting or site submission on other high ranking portals is a very reliable way to spread awareness about your own legal practice. The greatest benefit is that it won’t cost you a penny and you’ll start to get organic traffic on your site in no time at all. However, every portal does have its own legislations/rules for submission and publishing on their site. Make sure you abide by them and only good will come to your site. 

Law Firm Directory Listing

Should you invest in a law firm directory listing? Well, Yes, it can help you gain some authority, but there is no point in joining if all you get is a listing of your website and a link back to you. Surely you would want a portal that can help you amplify your legal content and get it found when people are needing legal advice. At help lawyer, we do just that - help you to amplify your law firm by amplifying your legal content. 


Not all traffic is great traffic


We have an unhealthy misunderstanding of web traffic and the importance of web traffic. The old adage of “build it and they will come” is gone and a new believe has taken over that with more traffic, you get more business. Not true, not even for a second. Getting 10k hits on your website is great if it is convertible traffic, but alas, most are spiders and web crawlers and perhaps quality traffic from people, but the conversion rate is non existent. You have to be able to target your traffic with the kind of precision of a sniper on a mission. Imagine if you only got 10 quality hits on your site and at least one or 2 resulted in business. That would be worth the effort, primarily because you can even amplify that lead. Furthermore, what if your content was found on another vertical and resulted in a lead that won your firm, the contract of a life time. It can happen. You see, it’s more about quality than quantity.


Get Your Business Enrolled In A Lawyers Associations -:


Another very effective way to get yourself recognized and found easily by prospective clients is to join local or national clubs/associations of the legal community and business communities. Word of mouth and socializing are a great asset we have with us to exploit for our benefit, but that is very limited and should be added to your online marketing prowess. Think about it, even if you have a good lead from a word of mouth client. Don’t you think they will go online to check you out and your firm and your legal history. In the modern day, word of mouth goes with online marketing now and you can’t escape it, so may as well embrace it. 

Pursue Your Clients & Request A Lawyer Review -:

The last good law firm marketing technique you can use in 2017 is to reach out to those clients who are satisfied with your service and request a lawyer review or law firm review. The power of the law firm reviews are not to be underestimated when used properly and in compliance with your legal standing and requirements. Clients who are happy with your service shouldn’t turn down this appeal from your end, they will want to sing your law firms praise if they received more than stellar service. When a powerful lawyer review is posted online and shared along with the others it has the power to do marvels for your business. However, there is a downside and not all law firm reviews are equal, read more about lawyer reviews to educate yourself further.


Many fortune 500 companies today have come to this conclusion and by following this same tactic as well, they gain more credibility and business. Therefore, waste no time in obtaining a “Like” and “Share” for the good you have contributed in someone else’s life with the power of a great review about your law firm.

These are the 5 best marketing tactics in 2017 that are designed to give your law practice a real boost. Make sure you check out the prestigious marketing and promotion opportunities provided by the “Help lawyer!” and amplify your legal content.

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